An example of Industrial/organizational Psychology

In Psychology 101, we discussed the various subdivisions of Psychology. One of these was Industrial/Organizational Psychology.

Industrial-organizational psychologists use psychological principles and research methods to solve problems in the workplace and improve the quality of life. They study workplace productivity and management and employee working styles. They get a feel for the morale and personality of a company or organization. And they collaborate with management to help plan policies, carry out screenings and training sessions, and develop a plan for the future.
On the job, industrial-organizational psychologists:

• Apply psychological research to the workplace
• Work within human resources offices
• Help businesses hire more qualified employees
• Help train and motivate workforce
• Assess job performance
• Increase business efficiency
• Improve organizational structure
• Improve quality of life for employers and employees
• Ease transitions such as corporate mergers
• Study consumer behavior
• Work as a consultant

An example of such work is to assist businesses in understanding consumer behavior. The following link provides some insight into how understanding of behavioral principles is applied by casinos to maximize profits...


http://www.msn.com/en-us/lifestyle/smart-living/secrets-casinos-don%e2%80%99t-want-you-to-know/ss-BBAjMHJ?li=BBnbfcL